吉野家快餐是一家享有百年历史的日本牛肉饭连锁店，始创于1899年，名字来源于地名，日本的吉野山地区的牛肉饭很为著名，传说是12世纪时候日本名将源义经的爱妾静在掩护义经避难之时，在吉野山把制作牛肉饭的技巧教给了当地居民，于是牛肉饭成为当地特产美味，“吉野家”之所以这样取名，也是为了说明自己的牛肉饭正宗。
Yoshino home is a Japanese beef rice enjoying a one hundred - year - old chain, was founded in 1899, the name is derived from the place name, yoshino hills of beef rice in Japan is very famous, the legend is the 12th century when the Japanese star source righteousness by love my quiet in the cover of the asylum, wild making beef rice skills taught in the local residents, so delicious beef rice became a local specialty, so named "yoshino home", and to illustrate their beef rice.
吉野家主要经营各式美味日式盖浇饭，包括牛肉饭、煎鸡饭、猪肉饭等，一般都是荤菜和煮好的西兰花、菜花、胡萝卜一起码在有米饭的碗里，浇上棕色的酱汁，酱汁甜咸可口，蔬菜娇艳欲滴，佐料不多但美味独特，整个碗里五颜六色，令人食欲大振。时至今天，吉野家已在全球拥有超过1100间分店，为各地顾客提供日式美味食品及优质服务。
Yoshino, mainly engaged in all kinds of delicious Japanese 1:1.2, including beef rice, Fried chicken rice, pork, rice, etc., are generally of meat and cooked broccoli, cauliflower, carrots, one at least in a bowl with rice, doused with brown sauce, sauce salty sweet and tasty, vegetables, delicate and charming be about to drip, seasoning is not much but the taste is unique, the whole bowl, colorful, a good appetite. Today, yoshinoya has more than 1,100 branches around the world, providing customers with Japanese delicious food and quality services.
相比高端餐饮，优秀快餐产品的理念是“80分万岁”。不过，良好的体验不等于低价，也不是仅仅满足果腹功能，而是超乎寻常的性价比。吉野家快餐，全素食材，成本比鸡肉还高，里面有杏鲍菇、海苔豆腐、银杏果等十几种高品质食材，是店内不输其他菜的经典产品。
Compared with high-end food, the concept of excellent fast food products is "long live 80 points". However, good experience is not equal to low price, nor is it just to satisfy the function of the stomach, but the extraordinary cost performance. Yoshinoya fast food, all vegetarian ingredients, the cost is higher than chicken, there are apricot mushrooms, seaweed tofu, ginkgo fruit and other high quality ingredients, is the store does not lose other dishes classic products.
吉野家的一大优势，就是在产品上思路开阔，推陈出新，满足国人的口味，像火爆腰花、罗汉斋、水煮鱼这些传统餐饮大菜都被改造成了新款快餐。
Yoshinoya one of the advantages of the product is open thinking, innovation, to meet the taste of the people, such as hot kidney, luo hanzhai, boiled fish these traditional food dishes have been transformed into new fast food.
吉野家始终秉承"良心品质"为核心价值观，精心经营，以良心对待顾客、合作伙伴、股东和员工，为国人提供营养、健康、卫生、美味的餐饮食品及舒适的用餐环境，满足广大消费者对现代餐饮之需求。吉野家加盟总部自经营以来，受到国家相关部门及专业行业协会的认可，获得了中国快餐连锁市场消费者喜爱的快餐品牌、中国快餐行业十大质量放心品牌、中国餐饮连锁十大影响力品牌、中国餐饮行业消费者满意十佳品牌、中国餐饮百强企业等诸多荣誉称号。
Yoshinoya has always been adhering to the core values of "conscience quality", careful management, with conscience to treat customers, partners, shareholders and employees, to provide nutrition, health, hygiene, delicious food and comfortable dining environment, to meet the needs of consumers for modern food. Yoshino home since the operation, is approved by the state related departments and professional trade association, the Chinese fast food chain market consumer favorite fast food brands, Chinese fast food industry top ten quality assured brand, the Chinese restaurant chain top ten influential brand consumer satisfaction, China's catering industry top ten brands, catering enterprises of China, and many other honorary titles.
