在2019年的餐饮消费市场上，大众消费是一种潮流，快捷、个性的餐饮品牌将成为市场趋势。这些趋势也在告诉投资者，在中国餐饮市场，中餐仍将占据主导地位，这也告诉那些想开个快餐店的投资者们，选择中式的小型快餐店会是个不错的方向，现在，人们越来越注重食品健康、天然，开始寻找一种“原始”的乐趣，寻找大自然的感觉。如果投资者选择用加盟快餐品牌来进行创业的话，那么品牌实力是制胜的法宝。那些名气大、品牌响的品牌的竞争力更强，会让你拥有更强、更广阔的市场。

In the catering market of 2019, mass consumption is a trend, and fast and personalized catering brands will become the market trend. These trends are also told investors that food and beverage market in China, Chinese food will still dominate, it also told investors who want to open a fast-food restaurant, choose the direction of the Chinese style of small restaurants can be a good, now, people more and more pay attention to healthy, natural food, start looking for a kind of "primitive" fun, looking for the feeling of nature. If investors choose to join the fast food brand to start a business, then the brand strength is a magic weapon to win. Brands with big names and strong brands are more competitive and will give you a stronger and broader market.

因为好吃所以被带入中国市场的快餐品牌吉野家，注重市场的数据反馈，从定位到选址，再到目标客户群的需求分析，全都要求用数据来说话。比如一碗牛肉饭该有多少肉和多少饭，那也是经过市场调查后，严格按比例进行分配的，只有切实了解消费者的需求，才能找准发功方向，提供他们更乐于接受的产品选择范围，以及就餐方式和就餐环境。

Yoshinoya, a fast food brand brought into the Chinese market because of its delicious taste, pays attention to the data feedback of the market. From positioning to site selection, to the demand analysis of the target customer group, it all requires data to speak. For example, how much meat and rice should there be in a bowl of beef rice? It is also strictly distributed in proportion after the market survey. only by truly understanding the needs of consumers, can we find the right direction of power and provide them with a more acceptable range of product selection, as well as the dining mode and dining environment.

如今的吉野家在全球已拥有1700家门店，创年收入达到518亿日元，约33亿人民币。吉野家的成功，无疑来自单品为王战略，即那碗口味稳定的牛肉饭，但是当一个餐饮品牌过度聚焦某个单品时，它的产品风险其实是十分巨大的，一旦食材危机降临，整个企业都有可能迎来灭顶之灾。所以我们现在看到，在吉野家中有牛肉饭、茶碗蒸、抹茶冰淇淋 、双宝饭、猪肉饭、鸡肉饭、鳗鱼饭、蒸蛋、双拼饭、蔬菜色拉、牛肉、抹茶蛋糕等多种美食任你享。

Yoshinoya now has 1,700 stores worldwide, generating annual revenue of 51.8 billion yen, or about 3.3 billion yuan. Yoshinoya's success undoubtedly comes from the strategy of single product as king, that is, the bowl of beef and rice with stable taste. However, when a catering brand excessively focuses on a single product, its product risk is actually very huge. once the food crisis comes, the whole enterprise may face the disaster of extinction. So now we see that in yoshino home, there are beef rice, tea bowl steamed, matcha ice cream, shuang bao rice, pork rice, chicken rice, eel rice, steamed egg, shuang pin rice, vegetable salad, beef, matcha cake and many other delicacies for you to enjoy.

吉野家加盟项目根据店铺面积、经营品种、投资金额、消费习惯及消费水平等综合因素，科学合理的规划了五款店型：吉野家加盟迷你店、吉野家加盟概念店、吉野家加盟标准店、吉野家加盟形象店和吉野家加盟旗舰店。您可根据自身的实际情况自由选择任一款店型接受全面培训。

Yoshinoya franchise project according to the store area, business varieties, investment amount, consumption habits and consumption levels and other comprehensive factors, scientific and reasonable planning of five types of stores: yoshinoya join mini store, yoshinoya join concept store, yoshinoya join standard store, yoshinoya join image store and yoshinoya join flagship store. You may freely choose any type of shop to receive comprehensive training according to your own actual situation.

餐饮行业是一个不会褪色的行业，餐饮市场不会萎靡，吉野家自从品牌成立以来，就已经在全国的很多的地区已开设餐厅很多的中餐品牌，并且现在仍在持续不断的发展，在市场上也是非常受消费者认可的。吉野家本着良心品质精心经营，坚持为国人提供营养、健康、卫生的餐饮食品与舒适的用餐环境，满足都市居民对现代饮食之需求，吉野家获得了很多的容易，在市场当中建立了很好的市场的口碑。